Step 2 : Define your first audience

Before sending DMs, you need to define who you want to contact.
In Wave, creating an audience happens in three steps:

1. Choose a target

2. Apply filters (optional)

3. Preview and adjust the audience (optional)

🎯 Choose your target

Wave offers several ways to build an audience, depending on your strategy :

• Followers → scrape recent followers from one or multiple accounts.

• Posts → get users who liked or commented on specific post(s)

• Keywords → scrape users who posted using specific keyword(s)

• Hashtags → scrape users who posted using specific hashtag(s)

• Mentions → scrape users who mentioned specific account(s)

• Manual / CSV → add users by pasting usernames or uploading a CSV file (using the template)

🔍 Apply filters

Filters help you focus on active and relevant profiles for your business. You can filter users based on :

• Number of Followers → set a minimum or maximum follower count

• Number of Posts → keep users who posted at least (or at most) a certain number of times

• Keywords → include or exclude users based on keywords in their bio

• Profile Picture → keep only users with a profile picture to remove bots or inactive accounts

• Account Type → Business, Personal or Both

👀 Preview & edit your audience

Before using an audience, you can preview all retrieved profiles to make sure they’re relevant. You can also remove users manually if needed.

In this step, you can also add an “Icebreaker” for each user to personalize your DMs.

👉 What’s next

Once your audience is ready, you can move on to writing your first sequence and launching your campaign.

If anything is unclear, feel free to ask in the chat.