Step 4 : Launch your campaign

At this point, you should have:

• one Instagram account connected

• one audience ready

• one sequence created

The final step is to launch your campaign.

🚀 Create and launch a campaign

Launching a campaign is straightforward.
You just need to define how and when Wave should send your messages. To do that:

1. Give your campaign a name

2. Select the audience you want to contact

3. Select the sequence you want to send

4. Choose the days and hours when the campaign should run
   (everything uses your local timezone

🚫 Exclude already contacted users

When selecting an audience, you can enable Exclude already contacted users.

When enabled, Wave will not send DMs to:

• users already contacted through Wave

• users you already have an open conversation with on Instagram

This option is enabled by default and helps you focus only on new prospects.

📩 Set the number of new DMs per day

You can choose how many new DMs per day Wave should send. It is important to know that:

• New DMs per day only refers to the initial message (new conversations started)

• Follow-ups are sent in addition to this number

💡 When do DMs start sending?

If you just connected your Instagram account, Wave applies a short warm-up to keep your Instagram account safe, so messages usually start the next day.

If the account is already connected and warmed up, DMs can start sending the same day.

📈 Ramp-up process

To keep things safe, Wave applies a ramp-up process when a campaign starts.

• Campaigns start at ~10 new DMs/day

• The volume increases gradually to automatically reach the number of new DMs you specified

This helps your account warm up naturally and keep it safe.