Step 3 : Write your first sequence

A sequence defines what messages are sent to each prospect, including the first DM and any follow-ups if they don’t reply.

✉️ Write your messages

A sequence is made of one or more messages:

• the initial cold DM

• optional follow-ups

The goal is to start a conversation, not to write a long pitch. You’ll find 10 ready-to-use Instagram DM templates in this article.

{} Personalize DMs with custom variables

Each message can be personalized using custom variables.
This helps make each DM feel more personal and natural.

You can use :

• First name and Last name → automatically extracted from the profile when available using AI

• Name → full name specified by the user on Instagram

• Username → the instagram @username

• Spintax → lets Wave randomly pick between multiple variations (example :

  {{Hey|Hello|Hi}})

• Icebreaker → a personalized sentence for each user, defined at the audience level

💬 Add follow-ups (optional)

Follow-ups are messages sent if there is no reply after a specific delay. This is optional.

👉 What’s next

Once your sequence is ready, you can move on to launching your campaign and start sending DMs.

If anything is unclear, feel free to ask in the chat.