Best practices to keep your Instagram account safe

Wave is designed to be safe by default, and multiple safeguards are built directly into the product.

If you haven’t already, to understand what Wave does on its side to keep your account safe, we recommend reading → Is Wave safe for my Instagram account?

This article focuses on how to use Wave properly to further reduce risks and get better results.

🎯 Build highly targeted audiences

Wave is designed for targeted outreach, not mass spam.

We strongly recommend:

• spending time building relevant audiences

• targeting users who already show interest

• avoiding very broad or random targeting

Highly targeted audiences lead to:

• better reply rates

• fewer ignored messages

• safer usage overall

💬 Send relevant, human messages

Message quality matters.

• Keep DMs short and natural

• Avoid copy-paste, generic messages

• Use variables and icebreakers to personalize

• Avoid links in your sequences

The more relevant your messages are, the safer and more effective your outreach will be.

→ You can check our 10 Instagram DMs Templates

📩 Control the number of new DMs per day

For new or recently connected accounts:

• start conservatively, we recommend 25–30 new DMs / day maximum

• increase only after a few weeks of stable activity

Remember: follow-ups are sent in addition to new DMs.

🗓️ Use realistic working days & hours

To stay natural:

• keep at least one day off per week

• avoid sending all DMs in a very short time window

• use wider working hours instead of tight schedules

This mimics real human behavior.

🚫 Exclude already contacted users

When launching a campaign, we recommend enabling : Exclude already contacted users.

This:

• avoids sending duplicate messages

• prevents unnecessary outreach

• keeps your account from looking spammy